Valuing your Property

It is knowledge of the current real estate market, including historical sales and current availability of similar properties that allows your broker to accurately price your home. As marketing experts, your agent will offer suggestions as to how you might enhance the appearance of your home to help achieve the best sales price possible.

Marketing your Property

Your agent will launch an array of strategies to expose your home to prospective buyers.

• Produce color picture postcards and professional brochures containing photos, floor plans and descriptions of your home which are then distributed to all cooperating New York City brokers and targeted purchasers.
• Share the listing of your property, making sure that all qualified brokers in your area are focused on your residence. Your property is broadcast on the REBNY Listing System (RLS) to over 370 cooperating co-brokerage firms.
• Advertise your home in relevant websites, social media platforms, magazines, and newspapers.
• Arrange for your property to appear in our brokerage firm newsletter, in flyers and in other mailings.
• Host well-promoted open houses designed to bring qualified buyers to your property.

Selling your property

Your agent will become familiar with every aspect of your property. They will verify necessary information with managing agents, and will be present every time your property is shown, ready to highlight everything that makes your residence special. Your agent involves you only as necessary while shielding you from the endless details inherent in the selling process. They will answer all inquiries, screen all prospective buyers, and advise you as offers are made.

Closing the Sale

Once an initial offer is made, your agent will begin negotiations on your behalf. They will handle all aspects of the transaction with authority and help you obtain the highest possible price for your investment. In addition, because your broker knows the real estate business, as well as the specific players involved in your deal, they can make your transaction proceed smoothly and rapidly as they negotiates and communicates with a myriad of other professionals: attorneys, mortgage brokers/bankers, appraisers, managing agents, co-op board members and settlement personnel.